It’s been a while, but Solange Knowles has returned with a new jam, “Losing You.” Filmed in Cape Town, South Africa, the fierce fashionista frolics with her equally stylish cohorts, all while musing over a seemingly lost love. The video and the song lyrics are quite contradictory (or maybe not). The lyrics bemoan the struggles of a floundering relationship while the video is bright, playful, celebratory and perhaps, even mocking. And the clothes! Solange and company are styled, head to toe, in beautiful wares. On filming “Losing You,” Solange tells Pitchfork:
When Melina [Matsoukas] and I decided to film ‘Losing You’ in South Africa, we really didn’t have a real firm concept in place. It was sort of a grab a camera and let’s go moment. I knew I wanted to capture a couple things: the vibe of our friendship and all of the crazy escapades we’ve gotten ourselves into all over the world, and the abstract and elegant Le Sape Society (Society for the Advancement of People of Elegance) formed in the Congo which was documented by Daniele Tamagni in his Gentleman of Bacongo book. We called Daniele to guide us, and some of my friends from New York came down to Cape Town and we all had a very damn good time.
Get into the very dope video after the jump. The track is out digitally and will be released on vinyl on Nov. 6.
Audio Gumbo 